The client

Sendlane is an email marketing platform based in San Diego. Founded in 2013, the company has grown to a team of more than 50 people and helps a wide range of ecommerce businesses to get more from their email marketing efforts.

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The challenge

Wine Trails required a website that could:

• Serve as an organized hub for wine news and insights.
• Allow users to easily navigate through diverse categories and articles.
• Generate revenue through seamless Google Ads integration.

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The solution

1. Custom WordPress Development:
   Built on a robust WordPress theme, the site was customized to reflect the refined aesthetic of the wine industry, ensuring a professional and responsive design.
2. Advanced Menu and Tagging System:
   Implemented custom code to create a dynamic main menu and tagging structure, helping users find relevant content quickly and efficiently.
3. Google Ads Integration:
   Integrated Google Ads throughout the site to strategically monetize the platform while maintaining a user-friendly experience.