Case Study

Metaixmio Publications

Digital Project Strategy & Delivery

The Metaixmio project was a complex digital initiative with multiple business and technical dimensions.

Project Scope

UX/UI RedesignE-commerceBlog MigrationERP Integration

The Process

1

Discovery

Understanding needs & goals

2

Analysis

Documenting requirements

3

Planning

Roadmap & sprints

4

Delivery

Execution & coordination

My Role

Workshops & discovery

Organizing workshops with stakeholders to understand needs and goals.

User stories and acceptance criteria

Creating detailed requirements documents with user stories and acceptance criteria.

Requirements Analysis documentation

Structured documentation for each module: e-shop, blog, CRM, marketing integrations.

Project management

Team coordination, sprints, deliverables, and timeline management.

Business automation proposals

Identifying repetitive tasks and designing automation workflows.

Support on technical & commercial decisions

Technology evaluation, vendor selection, cost-benefit analysis.

Key Challenges

Data Migration

High

Blog data migration with large volumes of unstructured information

Thousands of blog posts with inconsistent structure, missing metadata, inadequate categorization, and broken media links.

Cross-Department Dependencies

High

Large project with dependencies across multiple departments

Each department had different priorities and timelines, requiring continuous coordination.

Commercial departmentITERP integrationMarketing tools (e.g. ContactPigeon)
Project management workflow

The project in numbers

0+

Departments coordinated

0

Modules in scope

0%

Requirements documented

0

Delivery phases

Outcome

Clear project scope

Full documentation for every module with clear specifications.

Reduced implementation risk

Clear what, when, and how — before any code was written.

Better team coordination

Shared language between business and development.

Realistic planning for next phases

Roadmap based on real data, not assumptions.

Talk to me about your project

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